Serbian Fruit—Summer Ripe Taste, Naturally

roducts that sell start with perfectly ripe, fresh tasting fruit.
In Serbia that means carefully selecting varieties for the best possible flavor. In an era of giant corporate farms, where flavor is often sacrificed for uniform size and appearance, Serbia stands out in its commitment to quality. In fact, most fruit in Serbia is still grown on small, family owned farms.

That's why so many outstanding heritage fruit varieties still survive in Serbia. Like the intensely flavorful Budimka apple, Krokan grapes, and Vineyard Peaches. Growers in Serbia still believe that the best fruit is allowed to ripen naturally in the summer sun.

With nearly six million hectares of agricultural land and one of the continent's most ideal microclimates, Serbia has become known as the fruit basket of Europe. Premium juice products are one of the fastest growing export products.

erbia has a developed fruit processing industry, with significant exports in branded juice products, fruit concentrates, purees, frozen and dried fruits, and jams.

Help for Importers

For more information about Serbia, and to download a free copy of the booklet “Doing Business in Serbia”, please visit the website of SIEPA, the Serbian Investment and Export Promotion Agency.